Roofing & Exteriors

A $20,000 roof deserves better follow-up than "I will call them back eventually."

Roofing sales cycles are long, storm seasons bury you in leads overnight, and every quote you do not chase is five figures walking away.

The problem

Feast-or-famine isn't a business model. It is a systems gap.

After a storm, you can get 40 calls in two days and physically respond to 10. In the slow season, quotes from March sit un-chased. At $8,000-$30,000 per job, recovering even one lost estimate per month changes the year.

Start here: Estimate Chaser + Storm-Surge Intake

The first build should address the highest-probability leak for this trade, then layer in follow-up, reviews, and custom integrations as the economics prove out.

The fix

Offers in priority order.

1. Estimate Chaser

Long-cycle follow-up built for big tickets: 3 days, 1 week, 2 weeks, and 1 month, with insurance and financing nudges where relevant.

$1,200 setup / $150 monthly

2. Storm-Surge Intake

Every inquiry gets an instant response, gets qualified, and lands in a prioritized queue so you work the list top-down.

from $1,500 setup / $200 monthly

3. Missed-Call Rescue

Instant text-back keeps the lead alive while you are on a roof or in the middle of an inspection.

$1,800 setup / $200 monthly

4. Review Machine

Every completed job asks for a review automatically; photo requests can be built into the same flow.

$1,000 setup / $150 monthly

Custom builds

From $5,000, scoped after the audit.

These are the heavier systems for companies whose process has outgrown the defaults in their current apps.

  • Inspection-to-quote pipeline from roof photos and notes to same-day proposal
  • Insurance-claim milestone tracking with homeowner updates
  • Financing-application follow-up flow
  • Weather-aware crew scheduling with customer rescheduling texts
  • Owner dashboard for lead source, pipeline value, and close rate by season

FAQ

Common questions

Storm season is chaos. I do not have time to set up software.

That is why the system is built before the surge, so the next storm creates booked work instead of full voicemail.

Homeowners take months to decide. Does follow-up work?

Long cycles are where follow-up works best. A steady, polite sequence keeps you present when the homeowner finally decides.

One recovered roof can pay for years of this.

Book the $250 audit and get the fix order before committing to a build.